Our goal at AEF is to connect with a growing and increasingly diverse international audience. AEF delivers workshops, master classes, lectures, scores, translations, essays, concert recordings and videos, all of which must be regarded as the best in their class. Most of the American audience for Byzantine music can be found in the Eastern Christian Church, our institutions of higher learning, and fine arts organizations such as museums and concert halls.
Increasing awareness of AEF’s offering in these places requires targeted, but not necessarily expensive forms of advertising. Our strategy to increase awareness is not to spend increasingly larger sums of money on more expensive forms of advertising, but to become more intimate with our potential audience, and provide them with richly graduated levels of involvement, from the very casual to the deeply committed.